{"id":3682,"date":"2021-04-22T15:37:22","date_gmt":"2021-04-22T12:37:22","guid":{"rendered":"http:\/\/www.ferroplan.fi\/blogi\/?p=3682"},"modified":"2021-04-22T15:37:22","modified_gmt":"2021-04-22T12:37:22","slug":"b2b-vs-b2c","status":"publish","type":"post","link":"https:\/\/www.ferroplan.fi\/blogi\/blog\/2021\/04\/22\/b2b-vs-b2c\/","title":{"rendered":"B2B vs B2C"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"\" src=\"https:\/\/images.unsplash.com\/photo-1496247749665-49cf5b1022e9?ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&amp;ixlib=rb-1.2.1&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"black metal empty building\" width=\"581\" height=\"386\" \/><\/p>\n<p>Ovatko B2B- ja B2C-bisnes eri asioita? Kyll\u00e4 ja ei. <a href=\"https:\/\/learn.g2.com\/b2b-vs-b2c\" target=\"_blank\" rel=\"noopener\">T\u00e4\u00e4lt\u00e4<\/a> l\u00f6ytyy hieno tiivistelm\u00e4 kuluttaja- ja yrityspuolen eroista ja yht\u00e4l\u00e4isyyksist\u00e4. Listoista voi oppia, ett\u00e4 v\u00e4lill\u00e4 kannattaa napata keinoja my\u00f6s aidan toiselta puolelta, mutta muistaa samalle ne erot.<\/p>\n<p>T\u00e4ss\u00e4 B2B- ja B2C -maailman yht\u00e4l\u00e4isyydet listattuna:<\/p>\n<ul>\n<li>Ostotp\u00e4\u00e4t\u00f6ksen tekee ihminen tai ihmiset.<\/li>\n<li>On ansaittava luottamus, jotta kaupat syntyv\u00e4t.<\/li>\n<li>On teht\u00e4v\u00e4 selv\u00e4ksi, ett\u00e4 pystyt ratkaisemaan asiakkaan ongelman.<\/li>\n<li>On annettava asiakkaille mahdollisuus ottaa yhteytt\u00e4 eri kanavien kautta.<\/li>\n<li>On yll\u00e4pidett\u00e4v\u00e4 asiakassuhdetta jollakin tavalla my\u00f6s myynnin j\u00e4lkeen.<\/li>\n<li>Markkinointi toimii k\u00e4si k\u00e4dess\u00e4 myynnin kanssa.<\/li>\n<li>On muistettava, ett\u00e4 ihmiset ovat yksil\u00f6it\u00e4.<\/li>\n<li>Potentiaaliset asiakkaast ovat halukkaita k\u00e4ytt\u00e4m\u00e4\u00e4n rahaa juuri tietyn laiseen tuotteeseen tai palveluun.<\/li>\n<li>Tunnistetaan ja m\u00e4\u00e4ritell\u00e4\u00e4n ostajapersoonat \u00a0ja ihanteelliset asiakasprofiilit, jotta tiedet\u00e4\u00e4n kenelle ollaan myym\u00e4ss\u00e4 ja markkinoimassa.<\/li>\n<\/ul>\n<p>T\u00e4ss\u00e4 puolestaan B2B- ja B2C-maailman erot:<\/p>\n<ul>\n<li>B2B-maailmassa on ryhm\u00e4 k\u00e4ytt\u00e4ji\u00e4 ja p\u00e4\u00e4tt\u00e4ji\u00e4, B2C-maailmassa yksitt\u00e4inen ihminen voi p\u00e4\u00e4tt\u00e4\u00e4 ja ostaa.<\/li>\n<li>Yksityiskohtaiset tiedot ovat t\u00e4rkeit\u00e4 B2B-maailmassa, kuluttjamaailmassa yleisempi kuvaus riitt\u00e4\u00e4.<\/li>\n<li>Rationaalinen B2B-maailma vs. emotionaalisempi kuluttajamaailma, vaikka kaikki ihmiset ovatkin sekoitus molempia.<\/li>\n<li>Hintojen suuruusluokat: B2B-maailmassa hinnoissa on enemm\u00e4n nollia per\u00e4ss\u00e4.<\/li>\n<li>Laajaa k\u00e4ytt\u00e4\u00e4ryhm\u00e4 vs. henkil\u00f6kohtainen k\u00e4ytt\u00f6.<\/li>\n<li>Pidempi myyntisykli vs. lyhyempi myyntisykli.<\/li>\n<li>Tieto, hy\u00f6dyt ja ratkaisut vs. viihdytt\u00e4v\u00e4 markkinointi.<\/li>\n<li>Pidemm\u00e4t asiakassuhteet vs. lyhyemm\u00e4t asiakassuhteet, vaikka b\u00e4rndilojaalisuutta voi synty\u00e4 molemmissa.<\/li>\n<li>Korkeammat hankintakustannukset vs. matalammat hankintakustannukset.<\/li>\n<\/ul>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.ferroplan.fi%2Fblogi%2Fblog%2F2021%2F04%2F22%2Fb2b-vs-b2c%2F&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>Ovatko B2B- ja B2C-bisnes eri asioita? Kyll\u00e4 ja ei. T\u00e4\u00e4lt\u00e4 l\u00f6ytyy hieno tiivistelm\u00e4 kuluttaja- ja yrityspuolen eroista ja yht\u00e4l\u00e4isyyksist\u00e4. Listoista voi oppia, ett\u00e4 v\u00e4lill\u00e4 kannattaa napata keinoja my\u00f6s aidan toiselta puolelta, mutta muistaa samalle ne erot. T\u00e4ss\u00e4 B2B- ja B2C &hellip; <a href=\"https:\/\/www.ferroplan.fi\/blogi\/blog\/2021\/04\/22\/b2b-vs-b2c\/\">Lue loppuun <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"yes"},"categories":[1],"tags":[93,4,89],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"B2B vs. B2C -vertailua.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ferroplan.fi\/blogi\/blog\/2021\/04\/22\/b2b-vs-b2c\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B vs B2C - 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